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Google launches media planning tool with Ad Planner
It is believed the new Ad Planner tool will gather information about websites from a range of sources, including its own search engine but also via third parties and consumer panels. Scepticism is...
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Google Comparison Search Trial Continues
This will affect the sub prime terms on Google. Google have forced their way to the top of their own system (breaking their own rule on title character length) to carry out this 1st vertical search...
View ArticleBig brother technology in big bother
In principal, it seems very controllable – a piece of kit that involves as much management and nurturing as a search campaign with similar skills required from the campaign analyst. Learning’s can be...
View ArticleSocial Media Primavera
Visions are now established for the use of Social Media and what it means to our businesses, our products and customer service levels. Live research and monitoring of the whole internet is a major...
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